Transcript

0:02
Today’s marketers are using Marketing automation solutions to match buyer’s requirements, launch
0:08
new activities and to direct the sales team to focus on leads and increase the ROI. The
0:15
internet has changed the way buyers think. They dig out information on their own and
0:21
decide when they are ready to. It is time for the shrewd marketers to join the bandwagon
0:27
of inbound marketing and marketing automation solutions. Why does my company need Marketing
0:34
Automation Solutions? There is too much data out there and managing it is getting challenging
0:40
by the day. Information is power and tons of data is being exchanged daily. The marketing
0:47
dept, the sales team, the customer service, everyone is using this information. But is
0:55
it being used effectively? Automation is filling the critical void faced by companies wherein
1:01
there are separate tools being used for CRM, sales and marketing. With an automated platform
1:08
these three can be integrated and the result will be a combined system that offers email
1:14
marketing, web analytics, social media campaigns and content management.
1:20
Adopting effective Technology Marketing Solutions Businesses are still scrambling to get their
1:26
processes right. They lack in organization and planning. This is where Marketing Automation
1:33
Solutions come handy and help business enterprises to streamline their marketing and sales function.
1:41
Creativity and Innovation go hand in hand and help achieve maximum sales leads. Thus
1:47
it provide a stable platform for the continuous changing marketing scenario especially for
1:53
the B2B and B2C companies. Every aspect of the business world has been digitized. E-commerce
2:01
is being used for business expansion through various marketing tools like email marketing.
2:07
This form of marketing is relatively cheaper and combined with automation; it can help
2:12
enterprises to draft emails effectively. Marketing automation solutions facilitate effective
2:19
communication between the marketing and sales teams. Social Media Campaign, a part of an
2:26
automated solution, is an equally powerful tool to acquire sales leads. This in turn
2:33
will create a better ROI and a competitive edge for the companies. How will the New Year
2:39
be for Marketing Automation Solutions? The marketing automation solution platform is
2:45
going to gain immense popularity especially for the SME market. It is expected that there
2:51
will be a rise in the quality and number of features in the major marketing automation
2:56
platforms in the coming year. The more the market gets competitive, the more the functionality
3:03
will be sophisticated.
3:05
Conclusion Thus an effective marketing solutions process can turn quality leads into sales.
3:12
With an automated system, sales team can come up with better campaigning strategies and
3:18
based on real data, the companies can gain greater control. Marketing automation solutions
3:24
allow marketing to automate the most difficult part at the front end of the sales funnel
3:30
so that qualified leads only make it to the top. These tools provide relevant marketing
3:36
history to the sales teams so when they get in touch with the customer they are well prepared.
3:42
And chances of a well prepared sales strategy grabbing the customer’s attention are certainly
3:48
high!

By Admin

Leave a Reply

Your email address will not be published. Required fields are marked *